profits or make one that maybe they think is something more in tune politically whether it's for the environment or for good health, whatever, is that part of conscious capitalism you make a decision not to just go for the dollar? >> actually, conscious capitalism rejects the premise behind that question. >> greta: okay. >> the premise is there's trade-offs and you have to negotiate between the trade-offs, if you're doing something for the environment it must come at the expense of the investors. good conscious leadership is to define win, win, win strategies so all of these stake holders simultaneously winning, that's sometimes not easy requires imagination and creativity. >> greta: taxes and have you thought about our corporate tax rate? >> could have,we have the highest corporate tax rate in the entire world now. japan used to be number one and u.s. number two. they cut their rates and now when you combine state and federal taxes, the highest corporate tax rates in the world. >> greta: how does that affect your business? you're very successful, you're a rich man and how does it affect you and